No matter the industry you're in, digital marketing is essential to your business's growth. But how do you know which digital marketing services are the right fit for your business? Ask yourself, what problems do you have that need solving and what are your goals? A conversation with our online marketing company can determine which marketing strategies will be the best fit for your business.
People can't purchase from you if they've never heard of you. It's estimated that people need to see your message seven times before it even begins to register and for them to take action. Proving the need for brand recognition campaigns.
Unfortunately, you can’t simply expect Google to know what your website is about and have it appear in search results just by having a website. Yes, you do need a website, but it needs to play by Google’s rules. Competition can make it tougher as well, which is why we conduct competitor and keyword research to determine a search engine optimization strategy for your business. We make you relevant by implementing search engine optimization tactics that you can read more about on our blog, What is SEO?
There are so many marketing services and platforms, the best way to cut through the fluff is to create your goals and audience personas. Knowing your audience will determine where your business should put its resources. Check this video for more info.
Being busy is always good in business, but there are some things that may not be the best use of your time. These things can be delegated elsewhere or even automated to minimize errors and speed up processes. Our digital marketing team has the expertise to efficiently promote your business and create custom solutions that you and your team need.
Your website is a 24/7 salesperson, it needs all of the tools to act on behalf of your sales team and generate leads and gather contact information to get people into your sales funnel. This can be done by offering informative content, calls-to-action, chatbots, and more. Next you need to drive traffic to your website, which is equipped to convert visitors. An important aspect to keep in mind is the length of your sales funnel prior to someone becoming a customer. This will heavily determine the digital marketing strategies used to generate leads and nurture them into paying customers.
The old sales funnel has now transformed into the new customer journey wheel that is centered around customer relations. In today's market, relationships drive sales, and your marketing needs to reflect this if you want to grow. Creating relationships takes time, but it creates the most valuable customers. By implementing our digital marketing services to integrate with your entire customer journey, you will be able to see the effects in your bottom line.
We already mentioned that people need to see your message seven times before they remember it. Brand awareness takes time and it’s vital that you put the right message in front of the right audience, using the right platform.
Marketing and sales go hand in hand. Digital marketing can be implemented to streamline your sales process by nurturing your leads and help them along the customer journey, whether your sales process is long or short.
A happy customer (or an angry one) shares their experience with those in their circle. Streamlining the purchase process and nurturing the relationship during the purchase allows you to get feedback, provide them with information, and improve your internal processes.
It costs 5x more to attain a new customer than to retain an existing one. Which means maintaining the relationships with your clients is essential to maximize your bottom line. Staying connected with your existing clients on a regular basis improves customer service and also keeps you top of mind. Plus referrals are an extremely valuable lead source.
The best digital marketing doesn't feel like marketing, it organically coexists as people are researching products and services to meet a need. Digital marketing services must also integrate every online aspect of your business, with your website in the center to act as your 24/7 salesperson.
In order to create and nurture your customer relationships, we need to learn the ins and outs of your business and your clientele. We don't just look at one aspect of your business. As a full service online marketing company, we look at your business as a whole; from the sales process to the customer service. By completing a discovery session, we can determine the digital marketing services and strategies that will benefit your business and put your business in front of the customers you want.
I have had some very positive experiences with Graphic Intuitions so far. They are very knowledgeable, friendly and easy to deal with. I have learned a lot about marketing and social media in the time I have been working with them.