Website Spring Cleaning Tip #7

Website Speed Test: Waiting is the Hardest Part

Time management is crucial and once landing on your webpage visitors are really impatient to get the job done. Proper speed is a truly important feature of site usability, and also one of the main reasons why visitors would leave your website and move on to another.

WEBSITE SPRING CLEANING TIP #7 - Website SPEED test

Guess who else looks at your page speed...Google! That's right, the speed at which your site loads greatly affects search engine rankings, so speed it up! Make sure that your website loads within 4 to 6 seconds. Test your website now with this simple tool from Google:

TEST - Website Load Speed:

https://developers.google.com/speed/pagespeed/insights/

Google Website Speed Test

Test Results

So how did the test go, did you get gold stars? Happy dance!!

Slow load times? Contact us and we'll let you know exactly how we can help.

Oh no, too slow? Don't worry here are some suggestions to keep your page load times quick:

✓ Limit/avoid large videos, photos, flash and other files - Quality versus Quantity. Tempted to make the website more enticing by adding multiple types of multimedia on a single page? This may cause the page to become slow to load. Think about which image/video best illustrates your message before rushing to integrate another 15 audio/video files.

✓ Compress to minimize load time - To speed up your website, best practice is to compress images and use the right file type. Resize images before uploading them. A piece of advice here: Do not resize images using height and width attributes in your code but using Photoshop or another photo editing tool.

✓ Reduce the number of redirects where possible - There is a risk that with time some pages become outdated or altered by new versions. As a result, some external links keep pointing to the old pages.

There are many factors that can negatively affect the loading time of your website - from poor hosting services to technical issues with code - and the biggest speed killer... large image sizes.

If you are not happy with the results of your website speed check - we can help. From blazing fast hosting servers, super efficient content management systems and the latest technology for Facebook Instant and Google Accelerated Mobile Page technologies - we can ensure your site loads fast.

Coming next - watch for Spring Cleaning Tip #6 - we'll share a quick and important tidy up checklist for your website!

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