How To See Where Website Visitors Come From

Knowing where website visitors come from can let you know which digital marketing channels are working best and tell you where to focus more of your energy in terms of marketing avenues. Here is how to see this data in Google Analytics:

What do these sources mean? Here's a basic breakdown:

Organic Search: When someone searches for you on search engines such as Google, then finds and clicks your business in the results
Direct: When someone types your website URL directly into their browser
Referral: When someone finds your website on another website and clicks the link
Social: When someone goes to your website from a social media platform such as Facebook or Instagram

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